Tourism is a highly dynamic, continuously expanding and developing phenomenon. Tourism therefore needs managing and activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming increasingly more significant. Furthermore, all these activities demand an international and intercultural approach if they are to be applied successfully. The master’s programme in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.

Letzte Bewertungen

Chiara , 01.07.2019 - International Tourism Management
Anonym , 01.07.2019 - International Tourism Management
Trang , 08.05.2019 - International Tourism Management
Gayatri , 08.05.2019 - International Tourism Management
Sarah , 06.05.2019 - International Tourism Management


3 Semester tooltip
Master of Arts
Link zur Website
1st Semester
  • Quantitative/Qualitative Methods
  • Contemporary Issues in International Tourism Management
  • E-Tourism
  • Business Simulation in Tourism Management
  • Specific Issues of International Management
  • Global Talent Management
  • Financial Analysis
2nd Semester
  • Tourism Policy, Planning & Development
  • Sustainable Tourism Management
  • Intercultural Management in Tourism
  • Destination Marketing
  • Hospitality Marketing
  • Tour Operator Marketing
  • Leading International Projects
  • Integrated Tourism Project
  • Quantitative Methods/Econometrics
3rd Semester
  • Master Thesis
  • An excellent or good first degree in Business Studies or in a business-related discipline (210 ECTS credits and a German average grade of 2.5 or better or an equivalent international qualification)
  • At least 50% of the Bachelor courses need to be related to business (Management, Economics, Finance, Controlling, Marketing)
  • High proficiency in English
100% Weiterempfehlung

There is a study fee of EUR 142.50/semester. Additionally the Federal State of Baden-Württemberg has introduced tuition fees of EUR 1500/semester for international students (non-EU countries).

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In the International Tourism Management master’s programme you will learn how to:
  • demonstrate a critical understanding of the principles and methods of operations appropriate to the tourism industry
  • develop the cognitive abilities of critical evaluation, analysis and synthesis
  • apply management skills relevant to the tourism sector
  • meet the challenges presented by a career in an international environment

Quelle: HHN - Hochschule Heilbronn 2019

The objectives of the programme are to develop tourism managers who can operate effectively in international and cross-cultural business environments. It is designed to enable students to define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern to tourism and hospitality businesses in a variety of practical contexts within international tourism. Potential employers include private tourism companies, as well as public sector institutions and non-profit organisations that regulate and promote the tourism industry.

Quelle: HHN - Hochschule Heilbronn 2019

Please find all information about our application procedure on our website:

Closing date for applications is July 15th.

Please note: Non-German first-degree applicants have to apply to “Studienkolleg Konstanz” first (application deadline: June 1st).

Quelle: HHN - Hochschule Heilbronn 2019


Susanne Hilland
HHN - Hochschule Heilbronn
+49 (0)7131 504426

Du hast Fragen zum Studiengang? Deine Nachricht wird direkt an die Studienberatung weitergeleitet.



Akkreditiert durch ACQUIN

Allgemeines zum Studiengang

Das Tourismusmanagement Studium bereitet Dich auf eine Tätigkeit als Tourismusmanager vor. Dazu vermittelt Dir das Studium breit gefächerte betriebswirtschaftliche und branchenspezifische Fachkenntnisse. Tourismusmanagement zu studieren ist genau das richtige für Dich, wenn Du reiselustig bist und gerne mit Menschen zusammenarbeitest.

Tourismusmanagement studieren

Bewertungen filtern

Multiculturality, Team-Work & Project Development

International Tourism Management


I had the opportunity to enhance my team-working skills by developing projects together with other international students. Moreover, I took part into a project abroad, spending one week in Costa Rica, working on a Hotel Development project with other classmates. This experience definitely helped me improving problem-solving and time management abilities, putting what I learnt in theory into practice.

Great intercultural environment

International Tourism Management


By studying at MITM I had the opportunity to study together with people coming from all over the world. Having a direct insight on different cultures and perspective is actually better than anything you could ever learn from books.

The programm is well planned and I feel like I have acquired useful skills for my future job.
Some professors are really inspiring and well prepared.

I have excellent experiences!

International Tourism Management


I have been gaining many great experiences during the last 8 months. My knowledge broadens deeply in different fields such as sustainable tourism, intercultural etc which are very helpful for my career.
Teaching method is flexible and dynamic which enhance self-confident, public speaking skill and connect to practical works.

Overview of current tourism-related topics

International Tourism Management


- An amazing opportunity to study abroad in a Master degree course that is taught entirely in English!
- Stay abroad experience in a comparatively small german city with close proximity to the regions of Stuttgart and other popular german cities.
- An opportunity to engage in an international destination project during the second semester.
- Affordable tuition fees and standard of living in Heilbronn.

Eigenorganisation ist alles!

International Tourism Management


Man muss früh anfangen sich gut zu organisieren. Zum Beispiel wann man welche Vorlesungen belegen möchte, da sich viel überschneidet! Jedoch bekommt man dies gut in Griff wenn man sich ranhält.
Wenn man über die Organisation hinweg sieht ist der Campus am Europaplatz wirklich toll, auch die Vorlesungsräume und die Plätze zum lernen sind top!

Practical and concrete study

International Tourism Management


I found interesting studying in MITIM as I had the opportunity to apply what studying immediately on the field, working on real business cases and getting straight to the point, without loosing too much time on theoretical aspects.

I also find teacher well prepared and some of them are so passionate about their subject, that they can make you really get into it.

Unexpected improvement of myself

International Tourism Management


Before coming, I did not think that Heilbronn would bring me that much.
In only one semester I learnt how to be patient and how to cope with many different cultures in project groups, not an easy task. Thanks to some lectures and professorat, I now know how to analyse deeper a topic and decrypt/bring out challenges faced. I am more confident when talking in english as every student is from abroad and every one of us need to improve. There is no judgement, it is an healthy environment and atmosphere with available teachers and administration.

International learning environment

International Tourism Management


I like the Master programme International Tourism Management.
The best thing is that the group is so international. There are students from all parts of the world and the network we build up is great. The structure of the program itself is good but some professors could improve their lectures by making them more engaging for the class. In those lectures I don't see big differences between Bachelor's and Master's level. Of course - that's not true for every lecture.
What I really ap...Erfahrungsbericht weiterlesen

Theoretische und praktische Erfahrungen

International Tourism Management


-theoretische Lehrinhalte wurden mit praktischen Beispielen veranschaulicht
- viele Gruppenprojekte
-viele Gastdozenten aus Unternehmen wurden eingeladen
-ich habe die Möglichkeit wahrgenommen ein Auslandssemester zu absolvieren
-viele zusätzliche Aktivitäten sind möglich (Ausfahrten, Projekte etc.)

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