E-Commerce & Logistics (M.Sc.)

This program integrates a strong foundation in business administration and economics with specialized studies in e-commerce and logistics. Alongside core coursework, you'll enhance your intercultural and language competencies while having the flexibility to tailor your education through elective modules and practical experiences like internships or studying abroad.

Structured around the M-A-P-S framework:

• Markets: Explore the fundamentals of the e-commerce and logistics landscape.
• Application: Delve into practical aspects such as IT solutions and operational management within e-commerce.
• Progress: Advance your understanding with strategies for optimizing e-commerce enterprises, focusing on portfolio design and digital channel management.
• Strengthen: Conclude your studies by mastering techniques to fortify online retail and supply chain management, including digital marketing and service relationships.

In the customizable third semester of your Master’s program in E-Commerce & Logistics (M.Sc.), you’ll deepen your individual interests and build your academic profile by choosing elective modules such as

• Strategic Marketing & Brand Management
• Corporate Finance
• Sustainability Management & CSR in a Global Context
• Consumer Behavior & Psychology

Alternatively, you can opt for an internship or a semester abroad to further enrich your academic experience.