Digital Business Management (M.Sc.)

The Digital Management module aims to build up basic knowledge of IT management, digital management and digital platforms. In Modern Sustainable Leadership, students learn about change management and intercultural management. One of the main topics will be the acquisition of know-how in the field of Data Science, Artificial Intelligence and Data Analytics with R in order to gain new insights through advanced data analysis. The module Agile Project Management and Process Management teaches skills in modern project management and process design with a focus on training with typical software products. The module Research Methods, Algorithms and Data Structures teaches fundamentals in databases and algorithms as well as relevant qualitative and quantitative research methods. The module Digital Business Models deals with the development of new business models and new digital products. In an application-oriented business project, students have to demonstrate their acquired expertise.

Students can develop their individual profile via electives, for example with courses such as Data Science with Python, Big Data Analytics, Supply Chain Simulations, Customer Experience Management, New Digital Work, Predictive Analytics or Dive into new technologies.

In electives, students work in teams with fellow students from other national and international Master's programs at the Business School. Students who wish to further strengthen their international profile also have the opportunity to spend the third semester at a partner university abroad.