Business Administration | International Management & Marketing (B.A.)


The aim of the BA (International Management and Marketing) program is to develop a global business graduate with a well-rounded and state-of-the-art management and marketing expertise, and a skill set that can be adapted to different international business settings. As such, students will learn to manage a diverse workforce, organize projects, and devise international management and marketing strategies.

Berlin International is set within the unique Berlin context, which is apart from the seat of many MNCs also a major start-up hotspot in Europe: Our students can thus take their pick in terms of either working for a start-up or multinational corporation after their graduation.

Berlin International's learning environment is problem-based and has a strong focus on the applied practitioner approach. We draw on the expertise and professional experience of our diverse staff as well as our local and international firm network to bring theory closer to the actual business practice.

Letzte Bewertungen

Rachel , 10.10.2021 - Business Administration | International Management & Marketing (B.A.)
Fabio , 19.02.2021 - Business Administration | International Management & Marketing (B.A.)
Anonym , 10.12.2020 - Business Administration | International Management & Marketing (B.A.)
Sarah , 24.10.2019 - Business Administration | International Management & Marketing (B.A.)
Clémentine , 24.10.2019 - Business Administration | International Management & Marketing (B.A.)


6 Semester tooltip
23.760 €¹
Bachelor of Arts
  • Accounting
  • Research Methods
  • Comparative Cultural Studies
  • Law
  • Economics
  • Market-oriented Management
  • Business and Technology
  • Ethics in Business
  • International Management
  • Business Analysis
  • Business Simulation
  • University entrance qualification
  • Proof of English level: TOEFL PBT: 537, TOEFL IBT: 74, IELTS (Academic): 6, Cambridge FCE: B, PTE Academic: 50, IB Diploma: English A or B at HL or SL, BI 'English Language Proficiency Exam': PASS
100% Weiterempfehlung
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Due to its cosmopolitan character, affordability, vibrant cultural scene, and reputation as a hub for creatives and start-ups, Berlin is one of the most popular cities in Europe to work, study, and live – especially if you are interested in being involved in an open and international community.

Our modern and spacious campus is located in the heart of the university district in West Berlin. Easily reachable by public transport, it is also surrounded by canals and green spaces and is only a short walk from Berlin’s largest park, the Tiergarten.

Quelle: Berlin International 2019

As well as fulfilling their academic needs, our staff is also interested in preparing students for the interconnected world in which we live by promoting crosscultural understanding through international academic co-operation and joint projects.

Alongside developing a strong theoretical understanding of their field, we believe it is crucial for students to understand how this can be applied and utilized in the professional world. For this reason, we have a number of professional partnerships with businesses and organizations that work with us to help students gain real-world experience.

Quelle: Berlin International 2019

Berlin International is committed to providing students with opportunities to study abroad in order to facilitate knowledge exchange and prepare students for careers in a globalized work environment. Our network of campuses in Europe, North America and Asia gives students the opportunity to spend part of their studies in cities such as Washington D.C. and Istanbul, as well as many others.

In addition, we are proud to be a holder of the Erasmus Charter for Higher Education, and as of June 2018, we hold Erasmus agreements with 24 universities in Europe, a network which we are determined to continuously expand.

Quelle: Berlin International 2019

Knowing how to work in intercultural and interdisciplinary teams is now of central importance for anyone wishing to work in the field of management. Accordingly, the program seeks to prepare students for careers in an increasingly globalized market. Utilizing both foundational and emerging theoretical under- standings of this context, as well as career-oriented professional training and intercultural awareness, our program provides students with the skills to adapt to the challenges of this continuously-changing environment in order to equip them to thrive in today’s interconnected business world.

Following the completion of their studies, graduates will have various future perspectives such as in: multinational corporations, local niche markets, non-governmental organizations, public sector institutions. Based on their gained experience they could also establish a start- up company i.e. for creation and marketing of new ideas as well as work in further study and research.

Quelle: Berlin International 2019

Applying for one of the study programs at Berlin International is simple and proceeds quickly. The application process is the same for German and international students. Anyone who has earned a German university entrance qualification or an international equivalent can apply for admission at Berlin International.

Our website provides full information on the application process as well as the degrees and qualifications required to study with us, divided into sections for German and international students. Students who do not meet the English requirements are offered to enrol in our one-year English preparatory program either in Berlin or at one of our BAU Global campuses.

Quelle: Berlin International 2019


Stefanie Pradel
Zentrale Studienberatung
Berlin International
+49 (0) 30 810 5808 - 3

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Allgemeines zum Studiengang

Du träumst von einer aufregenden Karriere als Manager und Unternehmer? Dann bist Du hier genau richtig. Denn das beliebte BWL Studium bietet Dir das Komplettpaket an Fachkenntnissen - sei es Marketing, VWL, Rechnungswesen und vieles mehr. Nach dem Abschluss bist Du in nahezu allen Branchen und Wirtschaftszweigen gern gesehen. Also los - informiere Dich hier über die Voraussetzungen, Inhalte und den Ablauf Deines BWL Studiums und starte durch.

Betriebswirtschaftslehre (BWL) studieren


Bewertungen filtern

Ruhige und angenehme Atmosphäre

Business Administration | International Management & Marketing (B.A.)


Ich fange bald mein drittes Semester an der Berlin International an und im großen und ganzen bin ich zufrieden. Meine letzten beiden Semester waren alle online wodurch ich die Uni selber nicht wirklich erlebt habe, jedoch waren die Online Vorlesungen selber ziemlich gut, es gab außerschulische Veranstaltungen wie die Tutorien und die neu eingeführten BI Clubs.

Very positive vibe

Business Administration | International Management & Marketing (B.A.)


Small groups. English classes. Professors with international experience. Very close connection and communication with professors that allows you to ask questions and have an answer quickly. Companies Spotlight - every semester we have a lot of workshops about companies so we can have an inside look at them!

Kind faculty and good learning environment

Business Administration | International Management & Marketing (B.A.)


I actually quite like this University ! It’s fresh and modern which is a nice twist from the general drab that is german universities. Other than a little spark of fun in classes, which could be attributed to learning online, this is a great place to meet and study.

Familiäre Umgebung, super international

Business Administration | International Management & Marketing (B.A.)


Klar strukturierter und beständiger Kursplan helfen andere Tätigkeiten außerhalb der Universität zu organisieren.
Kleine Klassen in den Vorlesungen/Seminaren, Mitarbeit ist erwünscht und gefordert.
"Student Affaires" helfen dir in jeglichen Angelegenheiten, selbst persönlichen.
Lebendige und interessante Lehrveranstaltungen. 

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Profil zuletzt aktualisiert: 03.2021