Sales and Marketing (B.A.)

1. Semester:

• Business Project I: Project Management, Digital Work & Communication
• Language I Teil: 1
• Applied Mathematics & Pricing
• Business & Economics
• Sales
• Marketing

2. Semester:

• Business Project II: Business Simulation
• Language I Teil: 2
• Applied Statistics & Market Research
• Accounting
• Sales Management
• Procurement & Supply Chain Management

3. Semester:

• Business Project III: Sales Concept Development
• Language II Teil: 1
• Brand Management & Product Management
• Business Informatics
• Sales Law
• International Management

4. Semester:

• Business Project IV: Company Tasks
• Language II Teil: 2
• Big Data
• Social Media & Marketing Communication online
• E-Commerce
• Marketing Information Systems & Customer Relationship Management

5. Semester:

• Internship or Study Abroad

6. Semester:

• Colloquium
• Bachelor Thesis
• Economic Policy & International Economic Framework
• Optional Module