Marketing & Sales (Englisch) (B.A.)

Whether full-time or part-time - you can expect well-founded content, state-of-the-art teaching methods and a perfect combination of theory and practice.

This bachelor program provides you with a broad knowledge in the core areas of business administration, and combines this with specific skills in marketing and sales management. The central topics include: Marketing & Sales Management, Consumer Behavior, Market Research, Sales Performance, Communication Management, Controlling and AI Data Analytics.

During your studies, you can expect real-life practical projects with companies, which will give you the opportunity to apply your knowledge directly. An integrated work internship will also give you valuable insights into the world of work and international options such as a semester abroad or an internship abroad will also strengthen your intercultural skills. In addition to the compulsory courses, you have the opportunity to choose from a wide range of electives to customise your studies to your individual interests.

Start your journey into a promising future now - with the Bachelor's degree in Marketing & Sales!