International Management (Bachelor)

First year @ Nuremberg (1. und 2. Semester)

TU 1: Tools & Methods 1

• Computing Management 1
• Quantitatives methods
• Accounting

TU 2: Economic and Legal Environment

• Economy and simulation of economy
• Business Law (included defense speech Exercise)

TU 3: Corporate Culture

• Corporate functions and Introduction to strategy
• Corporate organizations (included student’s project)

TU 4: Sales and Marketing

• Marketing
• Sales Techniques

TU 5: Communication, Foreign Languages

• Written communication skills
• English 1
• French / German / Spanish /
• Chinese
• TOEIC preparation

TU 6: Tools & Methods 2

• Computing Management 2
• Statistics
• Accounting Analysis

TU 7: Environment and Negotiation

• Commercial Negotiation
• Economy

TU 8: Personal Development & Open-Mindness

• Seminar "Personal Development & Creativity"
• General Culture
• Pluridisciplinary Project

TU 10: Communication, Foreign Languages, Personal Development

• Written communication Skills
• Oral communication skills
• English 2
• Other language: French / German / Spanish /
• TOEFL preparation

Second year @ Nuremberg (3. und 4. Semester)

TU 1: Legal and Economic Corporate Environment 1

• Corporate Law
• Social Law
• International Cultures and civilizations

TU 2: Financial Corporate Environment

• IT Management
• Financial Analysis
• Cost analysis
• Corporate fiscal policies

TU 3: Sales, Marketing & Communication

• Sales techniques
• Sales psychology
• Direct Marketing
• External communication and the media

TU 4: Foreign Languages

• English 1
• Other language: French / German/ Spanish/ Chinese
• TOEFL preparation or TOIEC preparation

TU 5: Discovering a company

• Internship (written report after the internship at the end of Year 1)

TU 6: Legal and Economic Corporate Environment 2

• International economy
• International Cultures and civilizations
• International week

TU 7: Marketing, Sales & Logistics

• Implementation of a market study (oral presentation)
• Management of a sales team
• Sales contest
• Functions of a sales manager
• B 2 B sales
• Supply chain management

TU 8: Communication and Personal Development

• Self image & communication
• BB Days

TU 9: Foreign Languages

• English 2
• Other language: French/ Spanish/ German
• TOEIC preparation

TU 10: Project

• Implementation of a school project

Third year @ Campus Nancy (5. und 6. Semester)

TU 1: Management

• Human Resource Management
• Intercultural Management
• Change Management & Project Management

TU 2: Economic & Legal Environment

• French Economy
• International Law
• The European Union & The European Institutions

TU 3: Marketing & Logistics

• Marketing Management
• Marketing & E-Business
• Global Logistics & Transportation

TU 4: Strategy

• Innovation Management & Entrepreneurship
• Corporate Strategy

TU 5: French, European & International Cultures

• Cycle of Conferences 1
• Research methodology (Bachelor Thesis)
• Second Year Internship Report

TU 6: Management

• International Negotiation
• Cross Cultural Creativity in Business Week
• Seminar: Managers as Creative Thinkers

TU 7: Economic & Legal Environment

• Knowledge Management
• New Global Geopolitical Challenges
• Doing Business with European Countries & People

TU 8: Finance & Control

• Corporate Finance
• International Finance
• Management Control

TU 9: Marketing

• International Marketing
• Marketing Business Game
• Corporate Communication

TU 10: French, European & International Cultures

• Cycle of Conferences 2

TU 11: Bachelor-Thesis

• Cultural, Commercial, Economic Approach of A European Country