International Marketing (B.A.)

Study Year 1

• Marketing Strategy, Implementation & Controlling
• Organizational Environment
• Introduction to Management
• Responsible Practices
• Introduction to Scientific Research Methods
• English / German as a Foreign Language 1.1
• Consumer Society, Culture & Psychology
• Transforming Global Value Chains
• Strategy as Theory and Practice
• Community Project
• English / German as a Foreign Language 2

Study Year 2

• Internat. Marketing, Decolonizing, Customer Relations
• Aerea Studies
• Resources: Financial Resources, Human Resources, Organization
• Introductory Consulting Project
• Foreign Language 2.1
• Digital Markets: Psychology, Technology & Culture
• Change & Learning
• Controlling, Accounting & Reporting
• Advanced Consulting Project
• Foreign Language 2.2 or Host Language

Study Year 3

• Current Issues in Marketing
• Marketing Elective
• Management Elective
• International Project
• Elective: Culture & Language Foreign Lg. / Host Language
• Internship Project
• Bachelor Thesis incl. its Defence