Kurzbeschreibung

Das Studium "Strategic Design" an der privaten "design akademie berlin" hat eine Regelstudienzeit von 4 Semestern und endet mit dem Abschluss "Master of Arts". Der Standort des Studiums ist Berlin. Das Studium wird als Vollzeitstudium angeboten. Das Studium wurde bisher leider noch nicht bewertet.
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Quelle: design akademie berlin 2017

Studiengangdetails

Voraussetzungen

The consecutive graduate programme is designed for candidates who have completed their first degree in the field of communications design or other similar design-related programmes (e.g. product- | industrial- | architecture-design). It is also suitable for graduates from other programmes with at least three years of professional experience in design or design related fields.

You should include the following documents with your application:

  • letter of motivation
  • portfolio with a maximum of 20 examples of your work
  • completed and signed application form (available online)
  • proof of eligibility for the masters programmes (completed undergraduate degree) or a generally accepted equivalent certificate
  • CV in tabular form
  • proof of health insurance
Inhalte

1. Semester

STRATEGY I

  • Theory I
    Marketing and media studies
  • Methodology I
    Market, culture and user research
  • Brand and personality I
    Brand strategy
  • Media ethics

THEORY I

  • Integrated Brand Identity
    Work in an interdisciplinary group developing strategies, instruments, formats, content, for user centered communication
  • Tools
    Editorial, layout, typography, photography, digital

EXPERTISE I

  • Research I
    Free interdisciplinary research project
  • Professionalization I
    Presentation and public speaking skills
  • Industry contact I
    Guided excursions to design expositions and events in Berlin


2. Semester

STRATEGY II

  • Theory II
    Participatory and transformation design
  • Methodology II
    Systems and critical thinking
  • Brand and personality II
    Strategic planning and brand management

STUDIO II

  • Integrated innovation
    Work in an interdisciplinary group developing user centered strategies for systemic innovations.
  • Tools
    Systemic modeling, Information design, visual thinking

EXPERTISE II

  • Research II
    Free interdisciplinary research project
  • Professionalization II
    Student lead integrated workshops
  • Industry contact II
    Guided excursions to leading design studios and agencies in Berlin


3. Semester

STRATEGY III

  • Theory III
    Intercultural communication in contexts
  • Methodology III
    Scientifi c writing and structure
  • Brand and personality III
    Sustainability brands

STUDIO III

  • Social innovation
    Work in an interdisciplinary group developing user centered strategies for social innovations
  • Tools
    Prototyping, validation, service design, experience design

EXPERTISE III

  • Research III
    Free interdisciplinary research project
  • Professionalization III
    Creative leadership
  • Industry contact III
    Guided excursions to socially innovative organizations in Berlin

4. Semester

MASTER THESIS
Conception, realization, documentation, colloquium and presentation of a master thesis

Vollzeitstudium

Regelstudienzeit
4 Semester tooltip
Creditpoints
120
Studienbeginn
Wintersemester
Studiengebühren
21.600 €
Abschluss
Master of Arts
Standorte
Berlin
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Quelle: design akademie berlin 2017

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Studienberatung
Ann-Kathrin Barthel
Studienberatung
design akademie berlin
+49 (0)30 616548-164

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