Kurzbeschreibung

Your Master’s Program: Marketing & Brand Management

Our Master's program in Marketing & Brand Management (M.Sc.) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The program provides the necessary knowledge and skills for students to excel in this highly sought-after field.

In this program, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.

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Internationales Management, Psychologie oder Umweltmanagement: Du weißt schon genau, was du studieren möchtest? Dann schreibe dich bis zum 31. Januar 2024 für dein Studium im kommenden Sommersemester ein und spare die Anmeldegebühr von 595 Euro! Oder möchtest du erst im Wintersemester starten? Melde dich bis zum 31. Mai 2024 für dein Wunschstudium an und profitiere ebenfalls vom Rabatt!

Letzte Bewertung

3.1
Dana , 16.11.2023 - Marketing & Brand Management (M.Sc.)

Vollzeitstudium/Full Time

Regelstudienzeit
4 Semester tooltip
Gesamtkosten
21.120 €¹
Unterrichtssprachen
Englisch
Abschluss
Master of Science
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Inhalte

The Master's program in Marketing & Brand Management (M.Sc.) provides comprehensive knowledge and skills in various areas of marketing and brand management through a rigorous understanding of consumer behavior. You’ll explore the following topics:

  • Strategic Marketing: Develop and implement effective marketing strategies.
  • Brand Strategy & Positioning: Manage brands strategically and position them in the international and global marketplace.
  • Consumer Behavior & Psychology: Understand the theoretical background of consumer decision-making behavior, attitudes, and consumption, and conduct research to uncover insights for brand and marketing strategies.
  • Advanced Market Research Methods: Acquire the skills and methods to understand and influence market developments and research in-market challenges.
  • Leadership, Innovation Management, & Creative Thinking: Learn contemporary leadership theory and practice, innovation management methods, and problem-solving processes to enhance creativity.
  • Research Methodology and Scientific Practice: Equip yourself with skills, methods, and methodological understanding to research and communicate academically rigorous and well-founded insights and knowledge.

In addition to this, you can improve your German or other foreign language proficiency and customize your professional profile through elective modules, internships, or semesters abroad.

Voraussetzungen

To be eligible for admission to the Master’s program in Marketing & Brand Management (M.Sc.) at Hochschule Fresenius, you must meet the following requirements:

Bachelor's degree: You must have successfully completed a Bachelor’s program consisting of at least 180 credit points.

Subject-specific admission requirement: You must have earned at least 90 credit points in management or business administration during your Bachelor's degree. If you have earned less than 90 credit points in these fields, you must pass an admissions test.

Language skills: Your English language skills must be at Level B2 or higher according to the European Framework of Reference for Languages.

If you haven’t yet completed your Bachelor's degree, you can still apply for the Master's program at Hochschule Fresenius. However, you must have achieved at least 80% of the required credit points by the time of enrollment. Bachelor's students at Hochschule Fresenius are only required to pay the monthly tuition fees for the Master's program when they start the program.

Bewertung
100% Weiterempfehlung
Bewertungen
Weiterempfehlung
100%
Creditpoints
120
Studienbeginn
Sommer- & Wintersemester
Standorte
Berlin, Köln
Hinweise
An additional application fee may apply
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The M.Sc. program is designed to provide you with the necessary expertise for a successful career in marketing and brand management. Through a combination of strategic marketing, brand management, and consumer research, you’ll develop in-depth knowledge and the ability to identify challenges and opportunities in the market.

After completing the program, you’ll be qualified to work in various roles in both domestic and international companies across different industries, non-profit organizations, or start your own business.

You’ll also be prepared for

  • leadership positions
  • corporate communications and relations
  • strategy consulting roles
  • activities and management roles in business associations and other interest groups
  • change management and management consulting positions

Additionally, you may choose to pursue a doctorate after completing the program.

Our Master’s program in Marketing & Brand Management (M.Sc.) consists of four semesters. The first two are dedicated to helping you build a strong foundation in marketing and brand management. Coursework includes:

  • Strategic Marketing Management
  • Brand Theory & Corporate Brand Strategy
  • Leadership & Management
  • Advanced Project Management
  • Brand Architecure & Positioning
  • Innovation Management & Design Thinking
  • Quantitative & Qualitative Methods for Business

The program also offers a range of elective modules that allow you to tailor your studies to your specific interests. During the 3rd semester, you can select an elective module from the following options:

  • Corporate Finance
  • Sustainability Management & CSR in a Global Context
  • Entrepreneurship
  • International Relations & Current World Affairs

Alternatively, you may choose to complete an internship in place of an elective module or opt for a semester abroad.

You’ll conclude your studies with a Master’s thesis.

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Allgemeines zum Studiengang

Marken und Produkte bewerben und auf der ganzen Welt bekannt machen. Analysieren, welche Designs bei bestimmten Zielgruppen am besten ankommen und die weiteren Kampagnen darauf auslegen. All das und noch viel mehr machst Du in einem Studium in Brand Management.

Das Studium legt den Grundstein für eine Arbeit rund um Marken und ihre Präsenz in der öffentlichen Wahrnehmung und befähigt Dich dazu, bei vielen Unternehmen auf dem internationalen Arbeitsmarkt Fuß zu fassen. Das ist genau das, wonach Du suchst? Dann bist Du im Brand Management Studium genau richtig!

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Erfahrungen im ersten Semester

Marketing & Brand Management (M.Sc.)

3.1

Ich befinde mich derzeit im ersten Semester meines Studiengangs Strategic Marketing and Brand Management und habe festgestellt, dass viele der behandelten Inhalte bereits im Bachelorstudium abgedeckt wurden. Dadurch empfinde ich den Kurs manchmal als etwas repetitiv und weniger herausfordernd. Trotzdem bin ich insgesamt zufrieden mit der Hochschule Fresenius.

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Standorte

¹ Alle Preise ohne Gewähr
Profil zuletzt aktualisiert: 01.2024