Kurzbeschreibung
Your Master’s Program: Marketing & Brand Management
Our Master's program in Marketing & Brand Management (M.Sc.) is designed for individuals who hold a Bachelor's degree in a business-related field a...
Your Master’s Program: Marketing & Brand Management
Our Master's program in Marketing & Brand Management (M.Sc.) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The program provides the necessary knowledge and skills for students to excel in this highly sought-after field.
In this program, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.
Vollzeitstudium/Full Time
The Master's program in Marketing & Brand Management (M.Sc.) provides comprehensive knowledge and skills in various areas of marketing and brand management through a rigorous understanding of consumer behavior. You’ll explore the following topics:
- Strategic Marketing: Develop and implement effective marketing strategies.
- Brand Strategy & Positioning: Manage brands strategically and position them in the international and global marketplace.
- Consumer Behavior & Psychology: Understand the theoretical background of consumer decision-making behavior, attitudes, and consumption, and conduct research to uncover insights for brand and marketing strategies.
- Advanced Market Research Methods: Acquire the skills and methods to understand and influence market developments and research in-market challenges.
- Leadership, Innovation Management, & Creative Thinking: Learn contemporary leadership theory and practice, innovation management methods, and problem-solving processes to enhance creativity.
- Research Methodology and Scientific Practice: Equip yourself with skills, methods, and methodological understanding to research and communicate academically rigorous and well-founded insights and knowledge.
In addition to this, you can improve your German or other foreign language proficiency and customize your professional profile through elective modules, internships, or semesters abroad.
To be eligible for admission to the Master’s program in Marketing & Brand Management (M.Sc.) at Hochschule Fresenius, you must meet the following requirements:
Bachelor's degree: You must have successfully completed a Bachelor’s program consisting of at least 180 credit points.
Subject-specific admission requirement: You must have earned at least 90 credit points in management or business administration during your Bachelor's degree. If you have earned less than 90 credit points in these fields, you must pass an admissions test.
Language skills: Your English language skills must be at Level B2 or higher according to the European Framework of Reference for Languages.
If you haven’t yet completed your Bachelor's degree, you can still apply for the Master's program at Hochschule Fresenius. However, you must have achieved at least 80% of the required credit points by the time of enrollment. Bachelor's students at Hochschule Fresenius are only required to pay the monthly tuition fees for the Master's program when they start the program.
Studienberatung kontaktieren
Du hast Fragen zum Studiengang? Deine Nachricht wird direkt an die Studienberatung weitergeleitet.
The M.Sc. program is designed to provide you with the necessary expertise for a successful career in marketing and brand management. Through a combination of strategic marketing, brand management, and consumer research, you’ll develop in-depth knowledge and the ability to identify challenges and opportunities in the market.
After completing the program, you’ll be qualified to work in various roles in both domestic and international companies across different industries, non-profit organizations, or start your own business.
You’ll also be prepared for
- leadership positions
- corporate communications and relations
- strategy consulting roles
- activities and management roles in business associations and other interest groups
- change management and management consulting positions
Additionally, you may choose to pursue a doctorate after completing the program.
Our Master’s program in Marketing & Brand Management (M.Sc.) consists of four semesters. The first two are dedicated to helping you build a strong foundation in marketing and brand management. Coursework includes:
- Strategic Marketing Management
- Brand Theory & Corporate Brand Strategy
- Leadership & Management
- Advanced Project Management
- Brand Architecure & Positioning
- Innovation Management & Design Thinking
- Quantitative & Qualitative Methods for Business
The program also offers a range of elective modules that allow you to tailor your studies to your specific interests. During the 3rd semester, you can select an elective module from the following options:
- Corporate Finance
- Sustainability Management & CSR in a Global Context
- Entrepreneurship
- International Relations & Current World Affairs
Alternatively, you may choose to complete an internship in place of an elective module or opt for a semester abroad.
You’ll conclude your studies with a Master’s thesis.
Videogalerie
Leider funktioniert YouTube Video nicht ohne die Verwendung von Cookies. Dem hast du jedoch widersprochen. Du kannst den Inhalt mit einem Klick anzeigen lassen.
Inhalte von YouTube Video anzeigen.
Ich bin damit einverstanden, dass mir externe Inhalte von YouTube Video angezeigt werden. Damit können personenbezogene Daten an Drittplattformen übermittelt werden. Mehr dazu in unserer Datenschutzerklärung.
Leider funktioniert YouTube Video nicht ohne die Verwendung von Cookies. Dem hast du jedoch widersprochen. Du kannst den Inhalt mit einem Klick anzeigen lassen.
Inhalte von YouTube Video anzeigen.
Ich bin damit einverstanden, dass mir externe Inhalte von YouTube Video angezeigt werden. Damit können personenbezogene Daten an Drittplattformen übermittelt werden. Mehr dazu in unserer Datenschutzerklärung.
Bildergalerie
Social Media
Online Marketing studiere ich, und es ist ok
Das 100%ige Online-Studium erfordert sehr viel Selbstdisziplin und Eigenmotivation. Gleichzeitig vermisse ich den persönlichen Austausch mit anderen Studierenden und Lehrenden. Mehr direkte Interaktion und gemeinsame Lernmöglichkeiten wären wünschenswert.
Sehr gutes und flexibles Lernen
Die Dozenten sind Experten auf ihrem Gebiet und sehr hilfsbereit. Die Kurse waren interessant. Die Prüfungen und Präsentationen waren angemessen und gut verständlich. Der einzige Nachteil war, dass die Kommunikation seitens der Universität nicht immer klar war.
Viele praxisnahe Inhalte, meistens nette Dozenten
Die Events der Uni sind gut. Die Leute sind nett. Die meisten Profs und Dozenten sind nett und kompetent. Die Aussicht ist gut in Berlin. Viele Praxisnahe Inhalte. Coole Präsentationen und Projekte. Talentnetzwerk ist auch sehr cool. Der Getränke und Food Automat könnte besser sein.
Solides Englischprogramm mit Verbesserungspotenzial
Bisher sehr gut. Ich bin im Englischprogramm eingeschrieben, daher haben einige Dozenten einen starken deutschen Akzent, aber nichts, was man nicht verstehen könnte. Alles ist gut organisiert und es gibt viele Uni-Veranstaltungen. für ein Masterprogramm könnte es meiner Meinung nach etwas anspruchsvoller sein.
Weiterempfehlungsrate
- 86% empfehlen den Studiengang weiter
- 14% empfehlen den Studiengang nicht weiter
Standorte
-
Virtueller Campus
Virtueller Campus -
Standort Berlin - Fachbereich Wirtschaft & Medien
Hochschule Fresenius
Jägerstraße 32
10117 Berlin
Vollzeitstudium/Full Time